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Opera and IDEA Cellular launch mobile data in India sponsored by Quikr

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Sharath Kumar
New Update

INDIA: Idea Cellular, India's third-largest mobile operator and Opera Software have joined hands with Quikr, India's largest online mobile classifieds portal to offer sponsored mobile data through Sponsored Web Passes for over 137 million Idea customers in India.

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The tri-partnership is aimed at enabling more Indians to get online and experience the power of the internet on their mobile phones, the first such initiative in South Asia.

A release said that the web pass can be a great alternative to monthly data plans for consumers who do not require full-time internet access. Opera partnered with Idea earlier this year to bring this innovative solution to Opera Mini users in India.

This solution provides affordable internet packages, tailor-made to enable Idea subscribers to enjoy internet access for particular timelines or websites, such as Facebook access for a day or internet access for an hour at just Re. 1. Web passes allow transparent, self-explanatory transactions, along with affordable and controllable pay-as-you-go features.

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