OpenX expands to Germany

MUNICH, GERMANY: OpenX Technologies Inc. (OpenX), one of the world's leading providers of digital and mobile advertising technology, announced the opening of its first office in Germany as part of the company's continuing international expansion.

Across the German-speaking markets, the new Munich office will provide support for publishers to maximize revenue and help advertisers reach their audiences at scale. OpenX also announced the appointment of digital media industry executive Dimo Velev to the newly-created position of Regional Director DACH, OpenX GmbH. Velev will lead the efforts to increase awareness and adoption of OpenX, with a focus on strategic partnerships, marketing, sales and general operations within the region.

The OpenX monetization platform combines a massive Real-Time Bidding (RTB) digital marketplace for the trading of advertising space and breakthrough ad serving technology on a global scale. OpenX Ad Exchange is the Company's online marketplace in which publishers and advertisers buy and sell this available ad inventory in real-time. With the launch of its exchange in May 2009, OpenX became a pioneer of RTB.

The OpenX marketplace includes Supply Side Platform technology, which further maximizes the yield for online publishers. The OpenX Ad Server is Software as a Service technology that stores the finalized digital banner and video advertisements, which are displayed in available advertising spaces when a user opens a website page. Earlier this year, OpenX introduced its new Revenue Intelligence product that provides digital media companies with a groundbreaking approach to revenue management, combining content valuation and ad monetization.