OpenMarket intros two-factor authentication in mobile platform

SEATTLE, USA: OpenMarket, enterprise mobile engagement company, today announced support for Two-Factor Authentication (2FA) in its Mobile Engagement Platform.

By utilizing the 2FA capabilities in OpenMarket's Mobile Engagement Platform, CIOs and other IT decision-makers can leverage out-of-band authentication via mobile devices to provide secure access, consumer identity protection and fraud prevention, said a press release.

Two-factor authentication has been proven to drastically reduce identity theft, phishing scams, and online fraud by requiring two forms of user authentication. OpenMarket's 2FA service creates a unique personal identification number (PIN), which is sent to the user via SMS.

The user then enters the PIN on a website for validation before gaining access to that secured site. This service is also ideal for resetting lost passwords. These new capabilities help enterprise CIOs follow the lead of industry giants like Facebook, Google, LinkedIn and Twitter, which have already implemented SMS-based 2FA to protect user information.

"Enterprises require a level of security that will give their customers a sense of safety and trust," said Jay Emmet, General Manager of OpenMarket. "Rather than evaluating and implementing a single point solution for each proposed mobile use case, forward-looking CIOs are turning to OpenMarket's Mobile Engagement Platform for a holistic approach to supporting operational and engagement use cases across the entire organization."

The OpenMarket Mobile Engagement Platform is a SaaS-based solution, allowing global enterprises to easily create and deploy mobile engagement services without provisioning expensive infrastructure. Enterprises can access the platform via a web-based GUI or directly via service APIs.

The platform supports features such as personalization, scheduling, logic and decisioning, list management, user segmentation, and reporting. By using OpenMarket's Mobile Engagement Platform, enterprises are able to mobilize operational processes, optimize internal and external communications, improve customer experiences, drive brand awareness and generate new revenue.