OpenJaw Technologies, Airtrade on a joint take-off

DUBLIN, NETHERLANDS: OpenJaw Technologies (Dublin, Ireland), online technology partner to the world’s biggest travel brands and leading travel fulfilment company, Airtrade (Haarlem, The Netherlands) a BCD company, announced a commercial partnership to provide an end-to-end business service to airlines, loyalty programmes and travel companies.

A press release states: By combining the OpenJaw t-Retail Platform technology with Airtrade’s fulfilment services it is now easier for any company to become a complete travel retailer, without redirecting their customers to competing third-party sites. This will offer a unique and valuable middle ground between white-label affiliate providers and a travel company building its own tour operator capability.

The agreement will enable companies to sell a much broader range of products (from flights and hotel stays to car rental and destination activities) entirely under their brand. The service, as added by the companies, will also see airlines benefit from selling directly sourced hotel products more effectively and at higher margins without the overhead of hiring specialists in the areas of hotel contracting, customer servicing and accounting.

"This partnership is an entirely new model for both of our companies," said Wim Butte, CEO of Airtrade, "Our combined services provide airlines, loyalty programmes and other travel companies with a unique level of choice and control to choose the best mix of technology and fulfilment services to meet their needs."

The service will be provided via the OpenJaw t-Retail Platform technology. 

"This is a unique model for the travel industry. It enables our clients to quickly get to market a complete travel retail experience, without the need to create a tour operator or travel agency subsidiary," said Kieron Branagan, CEO, OpenJaw. ”Importantly the service does not hand customers off to a third-party for complementary travel products or redemption booking thereby allowing companies to own the customer throughout their journey, both online and beyond.”