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OnMobile's soln helps boost revenue

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CIOL Bureau
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BANGALORE, INDIA: OnMobile Global Limited, a provider of telecom value-added services (VAS) has announced that it has achieved success in implementing its churn management solution with a leading telecom operator in Asia. The operator witnessed an astounding 88 per cent increase in subscriber recharges and the program added 2 per cent to the top-line revenue of the operator, a company release said.

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The release adds that the OnMobile’s dynamic Churn Management Solution uses state-of-art predictive analytics and designs compelling retention programs to address churn in a holistic manner. It captures a 360 degree view of the subscriber including customer profile, usage history, past behavior and delivers a personalized retention plan for every subscriber. Similarly, through retention program management this software identifies the best suitable offer for each subscriber based on inputs like list of offers, segments and subscriber’s recharge probability.

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Arvind Rao, CEO, Chairman, OnMobile said, “We are absolutely thrilled with the value addition that we have been able to provide our client.  In a climate fraught with competition, retention occupies a major portion of an operator’s time, money and effort. OnMobile is happy to be able to provide an effective solution to this which will also help increase top-line revenue.  We look forward to implementing this model across other operators and continue to help increase subscriber stickiness.”

Also read: Mobile VAS Special