OnMobile shifts focus to consumers, unveils consumer brand ONMO

BANGALORE, INDIA: The struggling mobile Value Added Service (VAS) provider OnMobile Global is looking to shift its business focus from B2B to B2C and has made significant investments in core technology, product development, processes and people to get ready to serve consumers directly.

It has also unveiled its new brand identity, called ONMO, in line with its change in strategy. The company has been working towards this change for over two years now.

OnMobile will engage with consumers directly, offering a suite of universally recognizable apps and services to help consumers in newer ways of communication through voice in the digital era. The company claims to have an addressable base of more than 1.5 billion mobile users globally.

It also showcased some of its new products that will use sound to enrich communication, expression and discovery.

"We have just started a revolution which will change the way people think of sound based communication. Our new generation of Apps will enable consumers to express themselves, discover, and create new audio, using the power of sound in a manner never done before," said Rajiv Pancholy, MD & CEO of OnMobile Global Limited.

OnMobile is also re-aligning its Corporate Social Responsibility program with its vision of sound as an important and essential form of communication. It will fund, directly and through an NGO, the diagnosis, treatment and rehabilitation of children suffering from hearing impairments. The funding will cover the cost of free surgeries, cochlear implants, and hearing aids, to the underprivileged, with a special focus on children.