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Online tools and resources for Brocade partners

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CIOL Bureau
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BALI, INDONESIA: Brocade, the global networking solutions provider, has empowered its network of channel partners and distributors with mobile applications, online tools, web resources and information for tapping the customers and promote business in a more efficient way.

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According to Charlie Foo, Brocade's senior director — Partner Business Group for Asia Pacific, the company's plan is not just about products and solutions but it also about the people.

“There's a transition of market that has changed from profit model to adjacent market opportunities. This is a non-traditional approach for the partners and they need to have skill sets to understand the new adjacent market opportunities,” Charlie said.

The NASDAQ listed company has added various new features to its portal — MyBrocade, such as the APN (Alliance Partner Network) Mobile Application that provides anytime, anywhere access to sales tools, program information and other updates.

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APN Quick Clips delivers the latest news and information about the company's products and solutions to partners that helps them to remain informed on new developments.

While APN Product Configuration Tool allows partners to quickly configure Brocade solutions and efficiently provide quotes to customers that is planned for availability in early 2011.

With cent percent revenue driven by channel partners, Brocade has further strengthened the partner community with APN Marketing Resources Center. It's an online site for partners to enable them to create customized promotional items, communications vehicles and demand generation campaigns.

Along with partners, Brocade also has come up with innovative idea to help its potential customers globally by launching the APN Global Partner Locator. It's a customizable, easy to use site that allows customers to search and find partners, who can offer products and services as per their needs. This new tool has been available on the company's site since the start of November this year.

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