Online reputation management for Small Business

CIOL Bureau
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BANGALORE, INDIA: Online reputation management is important for businesses of any size. It’s about creating a positive Web presence to make your brand one that people trust and want to engage with. Because, it doesn’t matter how great your product is — if people don’t trust you, they won’t be interested in it. Here are simple steps to achieve it:


Blog: There are few better ways to build industry authority than with an active blog. Producing content on a regular basis also ensures there’s always something you can promote and be found for.

Get involved in social media: Maybe that means getting active on Twitter or Facebook. Or maybe it means developing a presence on a Q&A site like Quora or participating in a small business networking site like BizSugar. Either way, find out where your audience is engaging online, and set up a satellite community there. Talk to your audience and let them get to know you on a more human level. Just don’t get too human.

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Get involved in your community: Whether it’s sponsoring your town’s little league team, speaking at local events, or putting together an industry-related group at the local high school, by getting involved in the community that you live in you help to build a positive reputation offline, which can then carry online when people write about your efforts, link to sponsors, etc.

Guest blog on relevant sites: Guest blogging is a great way to build goodwill, establish industry credibility, and introduce your company to people in other networks.

Solicit & manage online reviews: This is a biggie and it’s only becoming more important. We’re going to sites like Yelp, Google Place Pages, TripAdvisor, etc, to learn how the experiences others had with your brand. Make sure you’re not only doing what you can to encourage customers to leave reviews, but positively responding to any negative or neutral comments that may be there. You not only help save that relationship, but you show everyone else who may find that review in the search results that you’re listening, you care, and that you hear them.