Online marketplace for Venue booking ‘VenueLook’ forays into end-to-end event planning services

The event management industry in India is constantly evolving with professionals implementing technology to provide best-in-class services to the end consumer. Catering to this unorganized industry, VenueLook- an Online marketplace for venue booking forays one step further into event-planning industry, providing end-to-end event planning services right from venue booking to organizing an event with just some clicks.

Often while planning an event, the biggest hindrance one faces is the time taken to finalize and book an event venue and then there is the hassle of running behind various vendors (often freelancers) to organize and deliver the event w/o any gaps, on time. As a solution to the unorganized segment of event planning and event management- VenueLook has come up with a platform where people connect instantly to a professional Event Manager who helps them get end-to-end event experience - dream venue and event planning services – decoration, catering, artists, return gifts, etc. all under one roof, as per their needs and budget. Event planning services are currently customizable and will soon be standardized for booking through the platform with 100% transparency and commitment to a quality experience.

According to the Event and Management Association report, the event and activation industry in India is expected to cross Rs.10,000 crore mark by 2020-2022. Venue discovery companies and event management is a dynamic domain intertwining ordinary task management ideas with mechanical advancement and it requires steady up-degree and innovation to sort out effective events. VenueLook is using proprietary aggregation and AI-backed algorithms help identify and match customer requirements with the best venue options available, thus simplifying the venue discovery and booking process for weddings, social and corporate events. Venuelook serves all kinds of social, wedding and corporate events throughout the year. Annual event distribution on the platform is - 35% wedding-related, 35% birthday parties of all age groups, 30% corporate events, get-togethers, parties, and festive celebrations.

VenueLook was started with the objective of delivering value to users by providing them with the best venue discovery and booking solutions. Commenting on their expansion, Ms.Ruchi Garg, CEO, Founder, Venuelook said ‘We have received a lot of love from our customers since we began our journey. Often our customers asked us whether we also provide event planning services. After creating a strong foothold in the venue booking industry, we are glad to announce that now we are extending our existing portfolio by venturing into event planning services.”

Ms. Ruchi further added, “Event Services is a natural progression for our business. In 2019, we added e-invitation facilities for our users so that they can easily invite their guests. Over the years, for some users, we did plan their events also. With good response and appreciation, we have now launched full-fledged event planning services in Delhi-NCR and Bangalore to deliver reliable, good quality event experiences. We are starting to offer this service in more tier-1 cities as we speak.”

Venuelook has served 1000 CR+ worth of event requirements last year. The company plans on going deeper in Tier-I cities and expanding in Tier-II cities soon.