Omni device add-on in Infor's folio

MUMBAI, INDIA: Infor, a provider of business application software, announced the release of Infor e-Commerce Mobile, an add-on to the existing customer e-commerce strategy to allow mobile optimization.

The solution utilizes an Omni device approach, extending the capabilities beyond mobile and multichannel, creating room for growth within the technology. The latest iteration is integrated with Infor e-Commerce to extend the business-to-business (B2B) retail foundation scaling the solution for use in mobile browsers, as the announcement explains. The addition of a mobile offering empowers businesses to manage orders in real-time on their mobile devices while still providing a superior shopping experience, says the company.

The Omni approach used by Infor e-Commerce Mobile has evolved from a typical multi-channel strategy to make real-time data available simultaneously across a wide range of devices. Creating broad access to the retail environment allows business to address customer needs using a smarter and more dynamic approach. Conversely, customers achieve direct brand interaction without any channel dilution. Infor e-Commerce enables retailers to answer industry demands by providing faster access with more accurate data and a stronger branded experience.

As added further, retailers can engage the customer through each stage of the purchase. Infor says that e-Commerce Mobile caters to traditional, online and service-based retailers, allowing each to communicate with their customer through various stages of the buying experience. The PreTail stage creates access for social, apps, ads and other means of online communication. The retail stage provides detailed store info and in-store searching on kiosk, mobile and online devices. Lastly, the PostTail stage allows businesses to help their customers share shopping experiences socially.