Ola launches its new vehicle commerce platform

Ola Cars will enable consumers to purchase both new and pre-owned vehicles through the Ola App. It will offer services to customers, beginning with purchase, vehicle finance and insurance, registration, maintenance including vehicle health diagnostics and service, accessories, and finally resale of the vehicle back to Ola Cars.

The company also announced the appointment of Arun Sirdeshmukh as the chief executive officer of Ola Cars. Arun brings more than 30 years experience in consumer internet, FMCG, retail and fashion industries, including with Amazon India, Reliance Trends and IBM Global Services. He will oversee the entire sales and distribution, service, marketing, customer support, and go-to-market strategy for the business.

It will begin with pre-owned and, over time, Ola will open it up for new vehicles from Ola Electric and other automotive brands as well, providing them a seamless, trusted platform with unprecedented reach and understanding of consumers and their mobility needs.

“Customers are looking for a new way to buy, service and sell their vehicles. They are no longer satisfied with the archaic retail store mode. They want more transparency and a digital experience. With Ola Cars, we are bringing a completely new experience for buying, selling and overall ownership for both new and owned vehicles,” Bhavish Aggarwal, founder and CEO, Ola, said.

The company has started with 30 cities and plans to move to over 100 cities by next year.