OKI Europe focuses on innovation as part of diversification strategy

EGHAM, ENGLAND: OKI Europe will continue its commitment to innovation as a key element of its diversification strategy which has already contributed to the company's recent growth.

Speaking at a conference in Düsseldorf, Takao Hiramoto, president of OKI Data Corporation, confirmed that after just a year into their major transformation programme, OKI Europe has increased its annual sales by 27 per cent.

Hiramoto also highlighted how, as well as consolidating its existing customer base, much of OKI's success is as a result of the company's diversification into offering office print solutions and specialised print devices for professional and vertical markets.

Takao Hiramoto said: "We have reinforced our focus on innovation which is fundamental to extending our offering into new markets. Showcasing our groundbreaking new 5-colour technology at VISCOM is a great example of how we are re-writing the rule book in developing products which provide graphic arts and creative businesses with the opportunity to secure lucrative new revenue streams."