Ocher Studios picks HP StorageWorks technology

NEW DELHI, INDIA: HP, a provider in IT services, today announced that Ocher Studios, an India-based visual effects company, has deployed HP StorageWorks MSA storage disk arrays to enhance production processes of animated films and minimize service interruption.

Ocher Studios uses the HP StorageWorks 2000fc Modular Smart Array (MSA2000fc) to simplify the process of managing high-end digital content.

The MSA disk array helps Ocher move to an environment that uses 2K digital, a high-resolution digital video format that provides twice the resolution quality of high-definition television, said a press release.

This format, with a 2,048 × 1,080 resolution, generates enormous amounts of data compared to traditional HD formats that feature a resolution of 1,920 x 1,080. The MSA2000fc ensures the production team can easily store and retrieve these large data files.

The HP MSA2000fc array enables Ocher to directly maintain the high-resolution quality essential for the 3-D film industry. As a result, the 3-D effects of Ocher’s debut animated film “Sultan the Warrior,” starring Rajinikanth, is being developed and managed in-house.

“Our team is determined to create the next generation of digital animated films and for this we needed a storage solution that would grow as our requirements changed,” said Soundarya Rajinikanth, managing director, Ocher Studios.

She added that they are delighted to work with HP. Their unparalleled technology experience and resources has helped them to achieve their business goals. The HP MSA2000fc array has made storing and retrieving data effortless by streamlining the post-production process so we can meet the creative needs of filmmakers as well as today’s competitive image quality demands.”

The MSA2000fc high-performance storage array is ideal for small and midsize businesses with data-intensive workloads as it is an affordable solution that meets high availability and scalability needs.

“Customers demand cost-effective, scalable storage systems that can easily meet their changing requirements,” said Prakash Krishnamoorthy, country manager, HP StorageWorks Division, Technology Solutions Group, HP India.

He added that HP MSA2000fc disk arrays are ideal for customers that require both high availability and scalability.