Obopay joins hands with Tagit

BANGALORE, INDIA: Obopay India, a mobile payment service provider, announced that it has entered into a strategic alliance with Tagit, a provider of mobile interactive platform, to create a common mobile banking infrastructure for banks, telecom companies and other financial institutions.

Tagit will integrate its MoBEIX transaction platform with Obopay's P2P payment platform.

Tagit will also provide the necessary software development and support services for specific projects requiring development of customised applications for Obopay's customers. Tagit is a unique application that enables anyone to connect and interact with any physical space or media channel – print, TV or billboard through a camera mobile phone. 

Shankar Narayanan, co-founder and president, Tagit India, said, "The partnership with Obopay creates a compelling value proposition for financial institutions who want to avail of the total suite of services on mobile for banking and value-added services. In addition to core banking services, Tagit brings with it an impressive track record in mobile ticketing, travel services, government services and gaming, with leading global brand names as customers."

Vijay Balakrishnan, chief marketing officer, Obopay India, said: "Obopay India, through its strategic alliances and partnerships, will provide end-to-end mobile payment solution for all users. We will reach out to every Indian who has a mobile phone and revolutionise the way transactions are done. The PCI certification, awarded to Obopay recently, reinforces that we are putting security and privacy of our customers at the forefront of our strategy."