OBJE plans new strategies to collect Big Data

SARASOTA, USA: As Obscene Interactive, the gaming division of OBJ Enterprises, ramps up its development team, the company is making plans to create powerful new analytics tools to better engage and monetize mobile gamers worldwide.

OBJE is currently exploring the development of new utilities that will allow its in-house game designers and others to tune the virtual economies of their mobile gaming apps to extract the most useful and interesting information about users anonymously. The data collected could be invaluable to developers calculating the exact cost of user acquisition, or modeling the actions most likely to lead to an in-app purchase.

Such insights have the potential to revolutionize the way games are developed and marketed, says OBJE CEO Paul Watson.

"We need better tools to study why users leave a game, share an achievement or make a purchase," Watson said. "The more we know about our most profitable users, the better we can tailor the gaming experience to their interests, behaviors and social networks."

Last month, OBJE acquired the development studio Novalon Games, creator of mobile apps such as Phantasmic and Creature Tavern. The company is now hard at work building Novalon into a robust developer of engaging new content able to effectively leverage emerging technologies such as biometrics, utility gaming apps and other monetization models in order to capitalize on the explosion in gaming around the world.

Through its gaming division, Obscene Interactive, OBJE is working to deliver many more innovative gaming products for the Apple (NASDAQ: AAPL) App Store and Google (NASDAQ: GOOG) Play market alongside companies such as Glu Mobile Inc. (NASDAQ: GLUU) and The9 Limited (NASDAQ: NCTY).

About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of mobile applications for smartphones and tablet computers. OBJE is building a portfolio of popular gaming titles crafted to appeal to a broad audience of consumers all over the world, supporting multiple mobile platforms for maximum marketing value. Obscene Interactive is focused on delivering the best in social gaming solutions to a mass market in order to capitalize on the rapid expansion of the mobile app marketplace.

For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.

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