NXP intros single-chip solution for ULC handset market

BANGALORE: NXP Semiconductors (NXP) announced its Nexperia PNX4903 GSM/GPRS-optimized multimedia solution for the Ultra Low-Cost (ULC) segment of the mobile handset market. Delivering complete system-level operation in a single monolithic IC, the PNX4903 provides the highest levels of integration and performance and is the most cost-effective solution available for multimedia-enabled ULC handsets.

Representing the ULC+ concept, NXP’s solution raises the bar and allows handset OEMs/ODMs to deliver new levels of rich, multimedia content to entry-level cell phone users in a reliable, cost- and power-efficient package.

The Nexperia PNX4903 addresses competitive ULC market demands for the combination of RF performance, power consumption metrics, features and total cost. Superior RF performance allows significant flexibility in network planning, particularly in emerging markets where network coverage tends to be sparse in rural areas.  In over-subscribed urban areas, phones that have sub-par RF performance can create interference on neighboring channels, thereby impacting overall cellular network efficiency. Superior power consumption performance facilitates consistent phone operation as the battery discharges while allowing for industry-leading standby and talk times. The smaller batteries that can be utilized also allow for thinner and lighter handset designs.

In addition, the ULC+ multimedia solution enables a music phone with color screen, MP3 playback, removable flash memory card and FM Tuner for a total bill of materials under USD$20. While traditional multi-chip handset designs require three times the number of external components on a more complex printed circuit board, the PNX4903 allows a complete, dual-band GSM/GPRS modem to be realized with just 49 external components on a low-cost, four-layer printed circuit board (PCB).

“As wireless connectivity continues to proliferate across the entire globe, the definition of an ‘Ultra Low-Cost’ handset is rapidly evolving along with the expectations of consumers. Entry-level users in places like China, India and Latin America now desire the same value-added applications available in today’s more mature wireless markets,” said Diwakar Vishakhadatta, Vice President, Entry-level Products, Business Line Cellular Systems, NXP Semiconductors. 

 “During the next phase of rapid expansion of mobile communications in the rural and semi-urban areas of India, NXP would like to fulfill the aspirations of first-time handset users by offering the next experience in multimedia at a ULC price point,” said Ashok Chandak, Director of Global Sales, NXP Semiconductors India.