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Now, Whoopaa splits personal and biz social networks

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CIOL Bureau
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AMSTERDAM: No one wants their boss to know what they're doing on the weekend. So Internet users are increasingly looking for a social platform that makes it easy to keep private posts separate from professional ones.

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To address this issue, three young Dutch entrepreneurs found the solution in Whoopaa, a free online platform and free iPhone app that allows Internet users to manage social networks from a dashboard, and separate private and professional communication.

Also read: Why Social Networking is getting real?

"Whoopaa is a perfect fit with the variety of relationships people have with each other," said Bas Prass, one of Whoopaa's co-founders. "In real life we often try to keep our professional and our private lives separate. Following someone on Twitter for professional reasons, and reading about how their cat has gone missing, can be irritating."

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How it works

Although most Internet users still use social media in a private context, there is an international shift toward professional use.

"You increasingly see that companies are starting to apply social media as a professional means of communication," said Bas Prass.

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Also read: Social networking services to replace e-mail: Gartner

"This makes a separation in the messaging important," Prass added.

Whoopaa offers Internet users the possibility to manage their personal and business life online and switch between those identities by clicking a single button. In addition users are able to integrate their social networks Facebook, Twitter and Linkedin in order to have them all aggregated into one social network.

According to the release, Whoopaa is a combination of 'Whoop', the cry of joy, and 'aa' for 'All activities'.

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