Now run video ads without Flash/Plug-ins

NEW DELHI, INDIA: Vdopia Inc., a leading mobile video advertising company, today announced .VDO: a new file format that — for the first time ever — enables advertisers and publishers to seamlessly run video-enabled ads on the mobile web without Flash or plug-ins.

  

A company relase said that this patent-pending format powers Vdopia’s Mobile Video Advertising solution on virtually any smartphone — without disrupting the user’s web-browsing experience. Currently, .VDO Mobile Video Ads run across iPhone, iPad, Android and BlackBerry (OS5/OS6) devices.  Windows Phone 7 and Symbian are expected to be officially certified in Q3 2011.

 

The release adds that with the .VDO format, it is now possible to auto-play video inside mobile web browsers across all of these platforms with a single implementation, enabling marketers to leverage their existing TV and digital video assets to create a true, broad-reach integrated campaign.  During its beta period, Vdopia’s .VDO allowed partners such as Sony Pictures, Universal Studios, Microsoft, Samsung, Bausch & Lomb, Lufthansa, Nokia, Vodafone and Disney to do just that in key global markets.

                               

For publishers, the .VDO format upgrades mobile advertising inventory to multimedia capability without any additional investment. Publishers simply install Vdopia’s HTML5 tags, saving time and money.

“Our new .VDO technology makes mobile video ads scalable for the first time ever, using nothing but HTML5 and Javascript,” said Srikanth Kakani, founder of Vdopia.