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MUMBAI, INDIA: Eshopbox has launched business intelligence (BI) platform exclusively for fashion brands.
The platform has ability of processing billions of data records per day. With growth of online commerce, big data analytics continues to become important yet challenging subject for retailers to address.
The eShopbox Insights tracks a product's lifecycle and compares it with industry benchmarks of similar products.
Intuitive and concise details make it easy for retailers to obtain the details of the product information and attributes, and thereby track key KPIs to SKU level such as ageing, sell through ratios, profitability, average discounting and sales velocity over a period of time.
How this benefits marketers is it gives them headway to get information to monitor product performance, optimize marketing strategies and plan end-to-end for assortment and replenishments, based on the behavioral analysis of the consumers.
With this information, marketers can optimize offers and promotions SKU wise to maximize profits and schedule the promotions based on marketing calendar of retailers.
Fashion brands would be able to benchmark their assortment against the market, with a side by side view of the product volumes by category. Currently this product is being offered by eShopbox to its clients; going further this would be made available as a SaaS-based solution.
“With eShopbox Insights, we aim to automate business intelligence for fashion brands. The platform is a structured implementation of knowledge and insights gathered over the years of our experience in the fashion industry and backed with robust technology made by a team of data engineers,” said Mayur Karwa, Co-Founder, eShopbox.