Now, developers can mint using eBay apps

SAN JOSE, USA: eBay Inc. today turned its subscription-based Selling Manager service into a beta platform that is now open to third-party developers to sell their embedded tools.

Selling Manager is already used by hundreds of thousands of online merchants to manage their businesses at my.ebay.com.

“The Selling Manager platform puts useful innovations from trusted developers in front of a large and receptive audience of customers at the point at which they are most inclined to buy,” according to Max Mancini, senior director of the eBay Developer Program.

eBay Selling Manager

eBay Selling Manager beta platform is the successful result of a pilot launched in June 2008 at the eBay Developers Conference. Professional sellers, like any small business, require tools to help them manage their shipping, accounting, customer relationship management, market research, and inventory management activities on eBay.

According to release, 87,000 third party developers have already built more than 13,000 live applications that consume eBay’s Web services.

Developers interested in building applications on eBay.com are required to meet site standards for trusted buying and selling experiences. Once approved, their applications will be available to sellers that subscribe to eBay Selling Manager, and they can monetize their applications with subscription-based revenue.

Mark Carges, senior vice president of platform, eBay Inc. said, “eBay’s role as a marketplace is to remove friction between buyers and sellers to facilitate transactions, and that is exactly what we’re doing in opening our platform, we’re making it easy for developers to connect with paying customers.”

eBay built the next generation of its API platform using the open standard gadgets specification as defined within OpenSocial. More information about the eBay Developers Program can be found by clicking here.