Not just Chinese cuisine, we Indians love Chinese smartphones even more!

By : |May 19, 2017 0

Indians’ love for Chinese cuisine is world renowned. But looks like, our love for Chinese smartphones is even bigger. For the first quarter of 2017, the revenues of Chinese vendors grew 180 percent as against the same quarter last year, according to CMR’s India Quarterly Mobile Handset Market Review. In volume terms, these vendors captured 40 percent of the market during the quarter and in value terms, about 49 percent of the market was invaded.

Also, with over 57 million mobile handsets sold, the industry recorded a fall of about 11 percent over Q4’ CY 2016. The total revenue of Rs 346,295 million, was also an eight percent decline from the previous quarter.


CIOL Not just Chinese cuisine, we Indians love Chinese smartphones even more!



Wondering what’s that? Well, in terms of makers, it was clearly a battle between Love (Lenovo, Oppo, Vivo, Xiaomi) and Milk (Micromax, Intex, Lava and Karbonn) brands, big fours of Chinese and Indian brands.

“In the smartphone arena, the Chinese brands have already kicked out domestic players from the top five list and in the near future, we will see Chinese players wiping out the Indian brands from the top five chart of overall mobile handset segment too. We can’t deny the fact that in the next quarter we may see that happening. For the first time in 33 quarters that might happen. Since 2009, brands like Micromax and Intex have shown their presence in the top five list,” said Krishna Mukherjee, Telecom Analyst with CMR.

Samsung is still the king

CIOL Not just Chinese cuisine, we Indians love Chinese smartphones even more!

In terms of revenues, Samsung, Xiaomi, Vivo, Oppo and Apple were the top players with 29 percent, 11.7 percent, 11.5 percent, 10.6 percent and 8.8 percent, market shares respectively.

At present, there are about 151 OEMs and Samsung India Electronics topped the list during Q1, CY 2017 with 29 percent share, followed by Rising Stars and Shenzhen Tecno with 8.08 percent and 7.53 percent shares, respectively. However, in the smartphone space, the number third rank is bagged by Vivo Mobile India followed by GDN Enterprises.


According to Narinder Kumar, Telecom Analyst with CMR, while market consolidation in the number of overall brands operating in India took a temporary pause in the first quarter, the trend will change in the future. “In the future, we will further see consolidation in the number of OEMs for Indian mobile handset market. Contract manufacturers in India like Rising Stars and GDN Enterprises will see growth in the coming quarters,” Kumar said.

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