Nokia plants Take-Back recycling program

By : |May 31, 2009 0

BANGALORE, INDIA: Nokia India, a provider in mobile device manufacturing today announced that it has partnered with Rotary Bangalore Midtown and Ahimsa, Chennai, to plant saplings as a part of its Take-Back recycling program.

As per the Memorandum of Understanding, both parties would plant 10,000 saplings each in Bangalore and Chennai over the next 12 months, said a press release.

The Rotary Bangalore Midtown would plant saplings in colleges affiliated to the Bangalore University and other educational institutions, while Ahimsa, Chennai would plant saplings in the villages of Kalakattur, Kooram, Maruthuvanpadi, and Sankarapuram, all in the Kancheepuram district of Tamil Nadu.

Till date, 1000 saplings have already been planted, said the release. Speaking on the occasion, Ambrish Bakaya, director corporate affairs, Nokia India said, “Global warming has brought ecological concerns to the forefront.. As a responsible leader, we have taken a holistic approach to the environment and work with different stakeholders to drive environmentally sustainable initiatives.”

The Nokia Take-Back program was launched in India through a pilot on January 2009 across the cities of Bangalore, Delhi, Gurgaon and Ludhiana. As a part of the program, Nokia committed to plant a tree sapling for every handset dropped, irrespective of brand or model, into one of its recycling bins.

In India, under the Take-Back program, Nokia has set-up a recycling infrastructure across the country with over 1300 recycling bins installed at Nokia Priority Dealers and Nokia Care Centers nationally.

The company encourages mobile phone users to dispose their used handsets and accessories such as chargers and headsets, regardless of the brand, at any of these bins and ensures proper end-of-life treatment for the waste collected.

The company has also launched a unique SMS campaign wherein customers can get to know about the nearest Nokia mobile waste collection point by simply sending an SMS, added the release.

No Comments so fars

Jump into a conversation

No Comments Yet!

You can be the one to start a conversation.