Nokia aims rural market; plans Rs 500 handset

NEW DELHI, INDIA: Nokia, the handsets giant in India, is desperately looking at ways to regain ground in India. In a move that will help the handset manufacturer expand its life tools profile, Nokia is planning to launch a limited edition of handsets at the sub Rs 1000 price point. The Finnish manufacturer has a more ambitious plan of introducing a handset in the Rs 500 price bracket.

Nokia wants to boost its life tools offerings by launching low cost handsets to users in the rural India. The company's offerings can prove to be a revolutionary step for changing the lives of millions of people in the rural areas.

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