No more Twitter posts on LinkedIn

 MUMBAI, INDIA: Going against the popular trend of integration across social platforms and third-party applications, LinkedIn has announced that tweets from micro-blogging site Twitter will no longer be available on users’ profile page.

With this announcement, LinkedIn and Twitter’s partnership, which started in 2009 has finally now ended in mid 2012.

Under the partnership, LinkedIn users were allowed to link their Twitter accounts and were automatically able to post their tweets on their LinkedIn profile pages.

However, the latest announcement from LinkedIn put an end to that sync facility of automatically posting tweets from Twitter accounts to users’ LinkedIn news feeds.

“Twitter recently evolved its strategy and this will result in a change to the way tweets appear in third-party applications. Starting today tweets will no longer be displayed on LinkedIn,” LinkedIn informed all its users in an email on Saturday.

“We know that sharing updates from LinkedIn to Twitter is a valuable service for our members. Moving forward, you will still be able to share updates with your Twitter audience by posting them on LinkedIn,” the email said.

Ryan Roslansky, LinkedIn’s head of Content Product in a blog-post said, “As Twitter shared earlier today in a blog post from Michael Sippey, they are increasingly focused on “providing the core Twitter consumption experience through a consistent set of products and tools.”

“We know many of you value Twitter as an additional way to broadcast professional content beyond your LinkedIn connections,” Roslanky said in his blog-post.

For Twitter, however, this latest changes in context to other social platforms and third-party applications is in line with its broader strategy of bring more developers on Twitter as a platform and develop third-party applications or API within Twitter. And part of that included its new feature of “expanded tweets” or Twitter cards.

According to Michael Sippey, Twitter’s product team director, the technology behind expanded tweets -- Twitter cards -- gives developers and publishers a way to tell richer stories on Twitter, directly within tweets and drive traffic back to their sites.

“Twitter cards are an important step toward where we are heading with our platform, which involves creating new opportunities to build engaging experiences into Twitter. That is, we want developers to be able to build applications that run within tweets,” Sippey said in his blog-post.