Nipuna wins $25-m animation deal

HYDERABAD: Nipuna Services Limited, Satyam’s BPO subsidiary, today announced that it has signed a $ 25 million “edutainment” deal with 4K Animation Limited, UK for the execution and delivery of two European animation projects.

The contract is one of the largest ever won by a global BPO service provider in the animation marketplace, a Nipuna statement said.

Nipuna will work with the 4K Animation team for 18 months on two animation projects: the third season of “Marvi Hammer Presents National Geographic World,” an award-winning, 52-episode TV series, and a movie, also featuring Marvi Hammer. More than 120 Nipuna professionals will produce and deliver animation services for the projects.

The series and movie feature a combination of live action and animation. They include actual studio sets used as animation backgrounds, a furry computer graphics creature and 2D-animated characters. Hamburg-based YOUA Edutainment, National Geographic, and German broadcaster ZDF will co-produce the series and movie.

Nipuna will provide VFX, CGI, 3D and 2D animation services, including pre-production, production and post-production, from its studio in Chennai. Other animation artists will also collaborate from Hamburg and Berlin for this project delivery.

“This partnership reflects a growing trend toward ‘corporatization’ in the animation industry, which is leading to increasingly significant opportunities,” said Venkatesh Roddam, Nipuna’s chief executive officer. “Long-term contracts such as this one show that companies recognize Nipuna’s capabilities in an industry where ‘human resources’ are integral to quality, and thereby responsible for the success of creative ventures.”

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