Nipuna wins €7 m animation deal

BANGALORE: Nipuna Services Ltd, Satyam's BPO subsidiary, signed a deal along with 4K Animation GmbH, a German animation company for various animation projects. 4K animation focuses on the development and production of innovative digital special effects and 3D character animation for film and TV productions.

The deal size is worth Euro 7 million (equivalent to US$ 8 million) for animation. This is one of the largest deals won by an Indian BPO company in the animation space.

Nipuna will work jointly with 4K Animation on animation projects for a Hollywood film (an International action, adventure and fantasy motion picture directed by Paul Nicholas), 3D Animation for a TV Production and commercials. Nipuna will provide VFX and CGI services along with the German company. The 4K animation global team with professionals from seven nationalities would be working along with Nipuna team on the same projects.

Nipuna will deliver these projects from its delivery centers in Hyderabad, Chennai and Bangalore.

"Nipuna has been investing continuously to build its niche competencies and best-in-class execution services. The 4K Animation engagement is a significant milestone in validation of our high class delivery outsourcing strategy," said Venkatesh Roddam, chief executive officer, Nipuna.

Jan Schmidtgen, managing director, 4K Animation GmbH, said that having Nipuna onboard as 4K Animation's partner is a great coup for his company. "Nipuna has the potential and skilled resources to grow at a rapid rate in the animation industry. We are very proud to be partnering with Nipuna," added Schmidtgen.