Nimbuzz joins hands with Toshiba

MUMBAI, INDIA: Nimbuzz, a provider in mobile social messenger combining instant messaging, today announced that it has partnered with electronics giant Toshiba.

Through the collaboration, the company would develop optimized versions of Nimbuzz Social Messaging application for its mobile communications division, said a press release.

The agreement would bring instant messaging and social networking capabilities to Toshiba's new high quality, high performance TG01 Handset, it added.

Nimbuzz's mobile social messaging client was selected by Toshiba to provide an application that integrates effortlessly with an individuals sophisticated and hyper-connected digital lifestyle.

“Device enrichment and differentiation is central to the overall desirability of mobile phones today and Nimbuzz is excited to collaborate with Toshiba to provide a truly world class value experience for Toshiba customers globally.” said, Evert-Jaap Lugt,CEO, Nimbuzz.

The two companies are working together to provide a device rich with communication features that enhance the usability of the Toshiba device and put all friends in one place, the release added.

The mobile social messaging capabilities would be seamlessly absorbed into Toshiba's new handset with minimal cost and maximum benefit to both users looking for a device that fits their lifestyle and operators looking for new ARPU magnets alike, added the release.

“All our application partners are best of breed and are chosen for their mass market appeal and we are pleased to announce Nimbuzz as our social messaging partner. Nimbuzz will complete the PC like Internet experience of TG01 from flash site browsing to social networking.” said Bertand Issard, head of product planning and strategy, Toshiba Mobile Communications Division, Europe.