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Niches redefining smartphones

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CIOL Bureau
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NEW DELHI, INDIA: Niche devices like Peek have taken a different approach to the market by focusing on a niche like email. Being positioned as an email device for SMB's gives peek phones an advantage in the market.

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This and more came up at the Mobile Monday (MoMo) hosted by One97 Communications that brought together mobile enthusiasts, developers, VC's, entrepreneurs, service providers among others, as per a press release. The theme of the event was Device OEMs and eco-system and the discussions at the day-long event threw up some interesting perspectives.

Some of the key points of the discussion included how the race between smartphones and feature phones is heating up the market. The killer feature of smartphones is really the price point. New chipsets are being released for Android 2.1 at lower price ranger.

Samsung BADA was able to achieve a target of one million devices in less than a month riding on the high-end phone wave. It is targeting 10 million devices in the next few months. The company has also launched a bold new developer program, where the billings via the operator channel are available. BADA has a bold vision of Smartphone for all.

Challenges for Android and other non-Apple app stores include very low penetration of paid apps. There are very few applications, which are monetized. There are a lot of applications but very little revenue. Apple is the only company to have an app store that makes money.

Mobile Monday is a community of mobile professionals. This open community claims it promotes the mobile industry and fosters cooperation and networking among people in the industry and their companies by providing opportunities for personal and virtual contacts.