NFL and Bell Media extend and expand Canadian broadcast agreement

TORONTO, CANADA & NEW YORK, USA: Bell Media and the National Football League announced a multi-year extension of their broadcast partnership that will see more NFL games on more Bell Media channels and platforms than ever before.

The agreement brings the 4 p.m. Sunday package to CTV and TSN for the first time, allowing for a full day of Sunday NFL programming on Bell Media channels. The new agreement is complementary to the existing agreement for primetime games on TSN.

Phil King, President, CTV Programming and Sports said: "As NFL audiences continue to rise, Bell Media is proud to provide even wider access to Canadian NFL fans wherever they may be and on whatever platform. The National Football League is a brand synonymous with excellence and leadership to both fans and advertisers alike. We look forward to elevating the NFL in Canada to even higher peaks."

Julie Moeller, VP of International Media Business Development, NFL"Since partnering with Bell Media we have seen a strong lift in our viewership in Canada. Starting in 2014, Bell Media will offer live NFL football all day on Sundays across their networks and digital offerings, providing a dynamic viewing experience for the fans. We are pleased to extend our partnership."

As the home of professional football in Canada, TSN will continue to be Canada's source for NFL news and information, led by sportscenter. In addition to broadcasting NFL programming from ESPN, including NFL countdown on Sunday mornings, Monday night countdown, and the NFL draft, TSN also broadcasts the Sunday night pre-game show Football night in America.