Comviva Teams Up with AWS to Power AI-First SaaS Product Evolution

In its mission to become a truly AI-first organization, Comviva, a global leader in customer experience and data monetization solutions, today announced a major leap in its AI-driven transformation and SaaSification journey through its partnership with Amazon Web Services (AWS). As part of its AI-first vision, Comviva is leveraging AWS’s expertise in artificial intelligence and machine learning to implement advanced AI and GenAI use cases across its product suite, including Ngage-CNPaaS, API Marketplace, MobiLytix, BlueMarble, and mobiquity for predictive insights.

AWS’s solutions provide Comviva with the agility to deploy new features and updates more rapidly, ensuring that its customers benefit from innovations without delays. AWS’s robust infrastructure ensures improved system reliability and uptime, minimises disruptions, and enables a seamless user experience. Additionally, AWS’s scalability allows Comviva to manage peak demands efficiently, providing consistent performance during high-traffic periods and supporting a growing user base without compromising service quality.

Fast-Tracking SaaSification with AWS

Comviva is rapidly advancing the “SaaSification” of its offerings with AWS, seamlessly transitioning multiple intellectual properties (IPs) in parallel. This strategic shift is aimed at enhancing scalability, flexibility, speed to market, and quicker deployments.

The partnership with AWS marks a critical milestone in Comviva’s 2.0 growth strategy, focused on delivering exponential value for clients and gaining a competitive edge. Both organisations are now accelerating joint efforts, aligning on a shared vision for innovation and operational excellence.

V.G. Sundar Ram, Head of Business Development, AWS India and South Asia, commented: “As Comviva accelerates its AI-first transformation, we are excited to be a key enabler in its journey. Since the inception of our collaboration, AWS has supported Comviva in driving AI-fication across its product suite and advancing its SaaS strategy, positioning the company for sustained growth and market leadership.”

Delivering Measurable AI Impact Across the Board

As part of its Comviva 2.0 execution plan, the company is applying AI to innovation, R&D, operational efficiency, and cybersecurity. AI-infused assistants are already improving support ticket resolution by approximately 20%, with a target accuracy of 90%. AI-powered productivity enhancements are delivering over 20% improvements for developers and testers. In security, AI is set to power 50% of processes and reach 80% accuracy in threat detection and prediction.

CEO Speaks on Vision and Transformation

Rajesh Chandiramani, Chief Executive Officer, Comviva, said: “At Comviva, we are fully embracing AI as the cornerstone of our transformation to deliver unparalleled customer experiences and drive sustainable growth. By embedding AI throughout our products and operations, we are not just future-proofing our solutions but also enabling our customers to thrive in a fast-evolving digital landscape. Our collaboration with AWS has been pivotal in accelerating this journey, and we look forward to continuing to innovate together as we expand our reach into new global markets.”

BlueMarble Intelligence and MobiLytix Upgrades

A standout in the collaboration is BlueMarble Intelligence, which enhances revenue predictability, streamlines operations, and accelerates growth through AI-driven automation. Business Rules Intelligence reduces 90% of manual work by converting natural inputs into technical rules, while Order Management Intelligence autonomously resolves 80% of disruptions in minutes.

Comviva is also enhancing its MobiLytix™ Real-Time Marketing platform with two GenAI master agents: the Analytics Agent for actionable insights and the Campaign Agent for faster configuration.

Leveraging AWS Services for Differentiated Value

Comviva employs a range of AWS services, including Amazon EC2, CloudWatch, RDS, Lambda, S3, Amazon Q, and Amazon Bedrock. These tools offer scalability, resilience, and cost efficiency. AI services like Amazon Q and Bedrock have played a transformative role by enabling sophisticated analytics and robust machine learning capabilities, helping Comviva deliver differentiated and future-ready digital experiences.