Ditchit Detonates Twitter’s Iconic Bird Sign

The iconic Twitter blue bird is no more. In a bold act of symbolic disruption, Ditchit — the rising peer-to-peer marketplace and OfferUp competitor — obliterated the original 560-pound Twitter bird sign that once sat atop Twitter’s San Francisco headquarters.

The dramatic sendoff, captured in the Nevada desert, was more than just spectacle. With a 15-person production crew, four Tesla Cybertrucks, and a Hollywood pyrotechnics expert on set, Ditchit’s explosive stunt was a cinematic declaration: it’s time to break from legacy tech and reimagine marketplaces that serve people, not algorithms.

“Elon Musk rebranded Twitter to X in support of free expression. We’re doing the same for local marketplaces,” said Ditchit spokesperson James Deluca. “Today’s platforms are overrun with ads, fees, and algorithms that favour businesses over people. Ditchit is different—free to use, ad-free, and built to empower real communities and real sellers.”

Goodbye Larry, A New Message Being Delivered

Known as “Larry,” the 12-foot blue bird sign was purchased by Ditchit earlier this year for $34,000. Initially acquired for its symbolism, the company decided to detonate the bird to send a loud, clear message: the old guard of big tech is being blown away to make space for something better.

The video of the explosion, now live on YouTube, is gaining viral traction for its high-production flair—and its fearless message.

And Larry’s pieces? They’ll soon find new life. Ditchit is auctioning off fragments of the demolished sign in a sealed-bid sale on its app. Proceeds will support the Center for American Entrepreneurship, a nonprofit working to advance innovation and support grassroots founders.

“Many entrepreneurs get their start on local marketplace apps,” Deluca said. “We’re committed to supporting that journey—not just with our platform, but through meaningful action.”

Ditchit’s message is loud and unapologetic. In an era of growing frustration with Big Tech, the platform is taking a stand—one blast at a time.