Airtel’s AI Shield Blocks Online Fraud, Protects 2.1M Users in Mumbai

Bharti Airtel (“Airtel”) has announced significant progress in its mission to protect customers in Mumbai from rising online fraud. As part of the nationwide rollout of its AI-powered fraud detection system, Airtel has successfully safeguarded more than 2.1 million users across the state — within just 50 days of launching its advanced fraud detection system.

AI Scans 1 Billion Links a Day — Blocks Harm in 100 Milliseconds

Automatically enabled for all Airtel mobile and broadband customers, the advanced system scans and filters links across SMS, WhatsApp, Telegram, Facebook, Instagram, email, and other browsers. It leverages real-time threat intelligence to examine over 1 billion URLs daily and blocks access to harmful sites in under 100 milliseconds.

For instance, if a resident receives a suspicious message that reads: “Your package is delayed. Track it here: http://www.tracky0urparcell.com,” and then clicks on the link, Airtel’s system instantly scans it. If flagged as suspicious, the system blocks access and redirects the user to a warning message that says: “Blocked! Airtel found this site dangerous!” This real-time interception prevents users from falling victim to fraud.

Mumbai’s Growing Digital Base Gets a Silent, Statewide Shield

Commenting on the initiative, Aditya Kankaria, CEO – Mumbai, Bharti Airtel, said, “At Airtel, customer safety is at the heart of everything we do. With the launch of our AI-powered fraud detection solution in Mumbai, we are taking a decisive step toward securing our users against evolving digital threats. This innovation is deeply embedded within our network, offering proactive protection without requiring any action from the customer’s end. As digital usage continues to grow, we are proud to lead from the front in building a secure, resilient, and trustworthy digital ecosystem for millions of users across the state.”

With Mumbai ranked as one of India’s most digitally advanced cities, the threat of online fraud has grown. Fraudsters increasingly target users through phishing links, fake deliveries, and spurious banking alerts. Airtel’s solution acts as a statewide digital shield, protecting families, senior citizens, homemakers, students, and first-time smartphone users alike.

The solution operates silently in the background, requires no installation, and is offered free of cost. Mumbai is at the forefront of digital adoption — from online banking to government e-services — and Airtel’s initiative plays a critical role in creating a safer digital ecosystem across the city. Whether it's a working professional, a homemaker, or a student, Airtel helps make every digital interaction safer.