Adobe Launches LLM Optimizer to Boost Brand Visibility in AI Searches

Adobe has introduced LLM Optimizer, a new enterprise-grade application designed to help businesses enhance brand visibility and customer engagement as generative AI becomes the interface of choice for consumers. Launched at Cannes Lions, LLM Optimizer enables marketing and digital teams to monitor AI-driven traffic, benchmark brand performance, and apply content recommendations that improve discoverability across AI-powered browsers and chat services.

Using AI-Powered Discovery to Reshape Brand Interactions

“Generative AI interfaces are becoming the go-to tools for how customers discover, engage, and make purchase decisions,” said Loni Stark, Vice President of Strategy and Product, Adobe Experience Cloud. “With LLM Optimizer, we are enabling brands to confidently navigate this new landscape and win in the moments that matter.”

New insights from Adobe Analytics reveal a staggering 3,500% increase in traffic to U.S. retail sites from generative AI sources between July 2024 and May 2025, along with a 3,200% surge to travel sites, underscoring the shifting patterns in online behaviour.

What Adobe LLM Offers?

LLM Optimizer identifies which parts of a brand’s owned content are being surfaced in AI-generated responses. This offers teams a real-time view of how their brand is represented across emerging discovery interfaces. Side-by-side benchmarking tools allow businesses to compare their AI visibility with competitors on high-value queries, directly informing content strategy.

Its AI-driven recommendation engine flags visibility gaps and suggests updates to both internal and third-party platforms — such as webpages, FAQs, and Wikipedia. These updates are designed based on how LLMs prioritise authoritative, high-quality content and can be deployed with a single click. Out-of-the-box attribution and reporting capabilities also allow teams to connect visibility efforts with conversion and engagement outcomes.

Adobe LLM is Built for Modern SEO, Content and Marketing Teams

LLM Optimizer integrates with Adobe’s existing Experience Cloud suite and supports workflows across SEO, content strategy, digital marketing, and web publishing. It also complies with enterprise-ready frameworks such as Agent-to-Agent (A2A) and Model Context Protocol (MCP), enabling smooth interoperability with agency tools and third-party services.

The tool works both as a standalone application and in native integration with Adobe Experience Manager Sites, offering flexibility to fit existing digital ecosystems.

With LLM Optimizer, Adobe is positioning itself at the forefront of generative AI adoption in brand marketing — helping enterprises adapt to and thrive in a world where AI is not just a backend engine, but a front-facing touchpoint.