News Corp sees rise in Web video ads

NEW YORK, US: News Corp Chief Operating Officer Peter Chernin said on Wednesday he expected a dramatic rise in Internet video advertising, potentially outpacing growth rates in the Web search market dominated by Google Inc.

"I expect to see dramatic increases for video advertising all across the Web," Chernin said on a conference call to discuss News Corp's quarterly results. "I think it will maybe rival (Web) search as the fastest-growing area of advertising for the next several years."