Newgen goes local in China

NEW DELHI, INDIA: Newgen Software Technologies Ltd, Business Process Management (BPM) and Enterprise Content Management (ECM) provider, has launched a local language Web site aimed to boost the generation of business in a burgeoning technology market.

This initiative will also augment Newgen’s local Chinese speaking sales and technical team in Beijing, Newgen said in a statement.

Punit Jain, vice president, Sales and Marketing, said: “The Chinese market has been a tough taskmaster for Indian software companies. Even as the country makes substantial progress in bridging the English gap, we have realized that going local can overcome a substantial business hurdle as it will enable us to communicate effectively in the economic ecosystem.”

“Our products are Double Byte Unicode enabled, and already released in simplified and traditional Chinese languages. With the launch of our local language Web site, we look forward to reach out to Chinese banks, insurance and BPO companies to tap the rapidly expanding domestic software market in China,” he added.

Newgen aims to access China’s promising domestic Chinese market for software, which is valued at $50 billion and has grown at an exorbitant pace due to the infrastructure boom in the country.