New mySAP CRM version for Asian customers launched

MUMBAI: SAP, provider of ebusiness software solutions, has brought out a new

version of mySAP Customer Relationship Management (mySAP CRM) product for Asian

customers.

Addressing the media here recently, Sathyavrath Krishnaswamy, director,

business development-CRM, SAP Asia, said that the new version would give

companies the ability to seamlessly connect and align people, processes and

knowledge throughout their entire value network around their customers for

greater gains.

He maintained that the new version would enable companies to tightly

integrate across the enterprise with the open architecture of mySAP CRM that

works with both SAP and non-SAP applications. He continued saying that the new

version would couple with the integrated analytic capability.

Presently, SAP has a customer base of thousand companies using CRM globally.

Speaking to CNS, Krishnaswamy said that the new product would initially focus on

manufacturing and target financial institutions. He hoped to tap 70 per cent of

the market share already using SAP CRM and 30 per cent of the new, evolving

market in Asia.

Commenting on the CRM trends, Tim Tyler, chairman, Peppers & Roggers

Group (Asia), disclosed that in the current slow down scenario companies would

resort to CRM to create customer-value leadership and to retain customers.