Almost a year after it launched video previews for video content, Netflix is bringing vertical video previews for its mobile app. The new feature will allow Netflix users to sample content with 30-second video previews that are being displayed as a vertical video.
Netflix, VP of Product, Todd Yellin announced that the feature will arrive for subscribers in April. The company also revealed these mobile previews will be available for “many hundreds of titles,” including both originals and licensed shows which will be cropped by Netflix’s video editing team and added to the mobile apps.
To use the mobile previews, users will have to tap on the newly added round icons with the name of their favourite shows below. To navigate through the list of video previews, users have to swipe left or right.
Yellin said that although just 20 percent of viewing takes place on mobile devices, more than 50 percent of all Netflix subscribers use their mobile phones and tablets to access the service each month.