Netbiscuits arms marketers with free mobile analytics tools

LONDON, UK: Netbiscuits, are today encouraging marketers in businesses of all sizes to reconnect with consumers, by opening up its award-winning Mobile Analytics tools for free use. In a move which promises to demystify the mobile landscape, Netbiscuits has announced free enterprise-grade versions of its Mobile Analytics and Device Detection software, providing marketers and developers with the technology to better profile customer engagement and deliver exceptional mobile web experiences for users on every device.

With the free enterprise-grade version of Mobile Analytics, marketers can develop and track visitor personas around device, preferences and contextual use, identify causes of abandonment and ultimately deliver better engagement to increase conversions from mobile channels.

Netbiscuits Mobile Analytics comes with user traffic reports and dashboards that reveal user behavior and preference through device information. Netbiscuits Mobile Analytics can also easily integrate into most desktop analytics software to enrich data with contextual information on mobile user behavior, uncover insights like bounce rate of visitors based on screen size or speed of connection to the website.

Marketers and developers can also benefit from a free version of our Device Detection product, the world's most advanced library catalogued through manual testing. The Netbiscuits device library, contains detailed device feature capabilities of over 7,300 device profiles, helping build the most complete picture of devices being used to access a website.

Using Device Detection, organizations can identify, segment and route mobile traffic, optimize web testing, adapt site features and technology before first page load, and improve speed and page load times to extend their reach to every mobile device.

The free versions of both products will be accompanied by the launch of a tiered subscription model, handing businesses the keys to more powerful Mobile Analytics and Device Detection at a level and price point which makes sense for their needs.

In 2014, building a personalized ‘one-web' consumer experience has become a major challenge for brands, especially as next-generation technologies, such as connected TVs and wearable devices are widely adopted by consumers. Previously, smaller organizations have been restricted to analytics software with limited customer device information or simply been priced out of the market.