Net4India sole registry for keywords in India

BANGALORE: RealNames Corporation has chosen Net4India as the Sole Keyword

Registry for India. As the India registry, Net4India now has the exclusive

rights to set up a network of registrars and resellers, and will be instrumental

in driving the concept of Keywords, the next generation Internet addressing

standard in the Indian market. With the new status as the Keyword Registry,

Net4India will be responsible for the mass adoption of this naming system in

India.

Keywords, the next generation naming technology, are the future of naming on

the Web. Keywords are the simplest way of getting to the information that the

consumer is looking for on a Web site. They replace complicated URLs with simple

names and brands, and work in the consumer’s native language, thus making it

easier for customers to use.

When a keyword is entered, it takes the user directly to the Web page within

a site that the keyword resolved to. So, instead of a long URL, the customer can

type the URL keyword Net4Websolution instead of www.net4india.com/websolutions.htm

and Net4Networking for www.net4india.com/networking.htm

or Net4Access for www.net4india.com/internetaccess.htm.

RealNames Corporation CEO Keith Teare said, "Keywords enable customers

to use everyday words for navigating the Web. Popular brand and easily

identifiable brand names should be easily accessible to the consumer. We are

very pleased to appoint Net4India as the exclusive Registry for Keywords in

India. We selected Net4India in this region because of the company's credentials

as a quality company, which has achieved commendable success in the Domain

business in a highly competitive market. We see a huge potential in the Indian

market. And with Net4India's expertise, experience and reach in the Indian

market, it is but a matter of time before keywords dominate the Internet naming

space in India. Worldwide more than 30,000 businesses have registered close to

one million keywords."

Net4India CEO Jasjit Sawhney said, "This offering is an extension of our

goal to be a complete Internet services company making the Internet experience

seamless for both our customers and their users. Simple and easy to use keywords

allow a customer to find the product, company or any useful information on the

Internet easily. Keyword helps companies to get closer to their customers on the

Web by minimizing the time spent to access information, and thus cutting across

the clutter."

Some keyword owners in India include Maruti Udyog, Polaris, Wipro, Infosys,

Home Trade, Sita Travels, Dr. Reddy’s Laboratories, Indian Army, and a number

of other Indian and multinational companies.

For registration of keywords, a customer can log on to www.net4domains.com

and search for the keyword that he wants to book. All keywords fall into two

broad categories -- Basic Keywords and Keywords Plus. While Basic Keywords are

ideal for businesses and individuals who want to tailor their online identities

to local markets; Keywords Plus are perfect for companies who want to protect

their brand names through a verification review process and receive value added

global domain management services.