Ncrease: They know what you want before you decide

Have you ever wondered how would it be if someone would know what you want to buy even before you make the decision? No, we aren’t talking Genies here. There is a start-up in Washington that knows exactly what you want to buy, even before you make the decision to purchase it.

Ncrease, founded by three people in the US, works to predict your next purchase by analyzing the language, phrases, and relationship found on a person's social media accounts.

For example, if your post on Facebook or Twitter reads something like “stressed out maybe need to hit the spa soon”; you are sure to find coupons for a rejuvenating spa therapy in your e-mail inbox soon, thanks to Ncrease’s excellent target marketing strategy.

Ncrease is a two-year-old startup and has changed their business model many times. Their August 2015 beta launch is one that still remains active with many customers using Ncrease. These customers provide the company with valuable feedback, which benefits the company. A hard launch is planned for later this year but no timeframes have been specified.

CEO and co-founder, Aaron Fitzgerald, says that his company is unique because they use social media more for retention than frontal outreach. The company has a two-fold plan for the current year, aiming at Direct Sales and Partnerships. The company is working with many digital agencies to introduce their marketing to different brands and plan to partner with SXSW and other commerce platforms and email marketing providers.

According to Fitzgerald, Ncrease teaches him new things daily and the most important lesson learned so far is that nothing can compete with quality customer service. He adds that having a direct-line with customers is the key success with startups. “Don't fear feedback, aggressively seek it out—then iterate," is how Fitzgerald works.

The company also offers a “Social intelligence tool” that helps retain customers and makes them buy targeting them at the right time. The platform largely works by integrating with a client's established point of login—for example, an e-commerce company that requires an account also registers vast customer information; this is what Ncrease is pulling on.

Ncrease is also in talks with investors to raise a $600,000 seed round as they plan to scale their operations by developing new and advantageous features for customers and increase the number of quality employees.