NCR forms markets group to drive global growth

MUMBAI, INDIA: NCR Corporation announced on Monday that it is creating a dedicated emerging markets sales group as part of its strategy to drive growth by responding faster to the needs of companies and consumers in some of the world’s fastest growing economies. 

As part of this, Stelios Fragkos has been promoted to regional vice president, Emerging Markets Group, which comprises Brazil, India, China and Middle East and Africa. Fragkos will focus on expanding NCR’s customer base, revenue and profitability in these markets, said a press release.

The new organization arrangement will create the focus required to allow Fragkos and his team of regional leaders to deliver responsive support to customers’ needs by extending NCR’s partnership approach and tightly aligning the company’s regional go-to-market, R&D and manufacturing strategies, the release added.

Peter Leav, senior vice president, global sales, NCR, said “The growth of self-service is a global phenomenon with 75 per cent of NCR revenues already coming from international markets.”

“We are driving further growth by focusing a consolidated high performance team on the most dynamic economies, with growing middle classes that increasingly require self-service to manage their lives. NCR’s Emerging Markets Group will empower our sales and consulting teams to harness our regional innovation structure to deliver more relevant insight and technology,” Leav, who also heads NCR’s Emerging Markets Council, added.

He said Stelios has a track record of understanding emerging market needs, building a collaborative partnership approach with customers and driving profitable growth, and so he is ideally suited to head this new group.

“I’m pleased to be leading NCR’s expansion in emerging markets,” said Stelios Fragkos. “We have a strong brand, relationships, market leadership and insight in the most exciting markets in the world. We have invested for growth in the regions. Now is the time to leverage our innovation structure through the strength of NCR’s local market teams and so help our customers achieve their business goals, and to reach greater levels of success.”