Navrita Software launches Kreato CRM for SMBs

CHENNAI, INDIA: Navrita Software, the India based software product company, has launched its complete CRM solution, Kreato CRM, as a SaaS solution.

Kreato CRM is tailored for small & mid-sized businesses and divisions of large enterprises with built-in all must have CRM features, multiple add-on modules, various apps Integration and provided at affordable monthly subscription, said a press release.

Lokanathan Kutuva, CEO of Navrita Software said, "Small and Mid-sized businesses in India tend to lose their market share either due to no CRM adoption or partial CRM implementation. Major factors that inhibits SMB from complete CRM implementation are high upfront investment, lengthy implementation process, recurring maintenance costs and maintenance of IT Staff."

"As a solution we have developed and launched Kreato CRM - SaaS based Complete CRM solution that helps SMB to manage their end-to-end Customer Relationship Management Lifecycle from a single cloud hosted solution at an affordable monthly subscription cost," added Kutuva.

Some of featured apps integrations are

* Telephony integration: Make & track both outbound & inbound sales, marketing & support customer calls.

* SMS & Email integration: Send transactional & promotional emails and text messages.

* Customer portal: Self-service portal for customers.