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National 'design policy' in the offing: Govt

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CIOL Bureau
New Update

NEW DELHI: The Government has decided to come out with a national design policy to look at a wide gamut of issues like design education, design use, standard setting - design requirements in India from the supply side as well as demand side.



Announcing the decision at the 4th Design Summit, Minister of Commerce and Industry Kamal Nath said, "I want to give design in India a direction, a roadmap. This cannot be done without a clearly defined policy. And so we have decided to come out with a National Design Policy." He was inaugurating the two-day Summit, which is being organized by the Confederation of Indian Industry (CII) and National Institute of Design (NID), and Department of Industrial Policy and Promotion (DIPP).



Nath said, "As part of this policy, we are examining the feasibility of setting up an "India Design Council', and also a 'good design' selection system (perhaps as 'Design Mark') to encourage optimal use of design by industries and other sectors, looking at not only aesthetics but also ergonomics and economy of cost."



He was of the view that if the policy is to be useful and 'owned' by practitioners, then all stakeholders have to be consulted. And with that in mind, the Minister appraised the gathering that the government has decided to hold four stakeholders' meetings in different cities, and also put the concept paper on the department's Website.



The Minister expressed disappointment over the fact that a lot of Indian companies have no in-house design facilities or formalized design capabilities and therefore, called upon the industry to step up its "investment in design to see that original designs of India come up in the global arena so that, along with 'Made in India' and 'Served by India', 'Designed in India' also becomes a reality soon." He observed that there was great potential in offering design services from India to MNCs and overseas clients, and India can emerge as a 'design hub' in the Asian region.

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