NASSCOM launches Speaker Club SME Forum

NEW DELHI: NASSCOM, under the aegis of NASSCOM SME Forum, has announced the
launch of Speakers Club. According to the press release, the club will provide
an interactive platform for SMEs to share best practices and learn from industry
leaders.

The club will meet regularly on different topics of interest to the SME
membership. This would be at broader strategic level as well as at operational
level and will be done through series of seminars and presentations for the SME
member companies by leading software and service companies.

First such initiative in this direction is an interactive session on
‘Marketing & Growth Strategy for SMEs’ . According to NASSCOM, this
interactive session will allow SME companies to brainstorm and create marketing
vision for their respective business, either by collaborating with leading
players or creating their own niche market segment. The seminar will also focus
on how a company can build on its USP and how it can differentiate itself from
competition with its business model.

Speaking on the occasion, NASSCOM president Kiran Karnik said, “ The
contribution of SME players will be crucial for India to retain its competitive
advantage and achieve the target of $50 billion of exports by 2008. It is also
very essential for the industry to strengthen its domestic base and SMEs will
play a vital role in this.”

“NASSCOM, through its SME Forum, is keeping this segment on the radar
screen and undertaking initiatives that benefit the sector. Through this
seminar, NASSCOM is facilitating interaction between the SME companies and large
players so that learning can take place through information and experience
sharing. Larger companies share best practices and market strategies to enable
SME companies to compete effectively in the market.” he added.

(CyberMedia News Service)