NASSCOM launches Speaker Club SME Forum

NEW DELHI: NASSCOM, under the aegis of NASSCOM SME Forum, has announced the

launch of Speakers Club. According to the press release, the club will provide

an interactive platform for SMEs to share best practices and learn from industry

leaders.

The club will meet regularly on different topics of interest to the SME

membership. This would be at broader strategic level as well as at operational

level and will be done through series of seminars and presentations for the SME

member companies by leading software and service companies.

First such initiative in this direction is an interactive session on

‘Marketing & Growth Strategy for SMEs’ . According to NASSCOM, this

interactive session will allow SME companies to brainstorm and create marketing

vision for their respective business, either by collaborating with leading

players or creating their own niche market segment. The seminar will also focus

on how a company can build on its USP and how it can differentiate itself from

competition with its business model.

Speaking on the occasion, NASSCOM president Kiran Karnik said, “ The

contribution of SME players will be crucial for India to retain its competitive

advantage and achieve the target of $50 billion of exports by 2008. It is also

very essential for the industry to strengthen its domestic base and SMEs will

play a vital role in this.”

“NASSCOM, through its SME Forum, is keeping this segment on the radar

screen and undertaking initiatives that benefit the sector. Through this

seminar, NASSCOM is facilitating interaction between the SME companies and large

players so that learning can take place through information and experience

sharing. Larger companies share best practices and market strategies to enable

SME companies to compete effectively in the market.” he added.

(CyberMedia News Service)