NASSCOM, Dutch body ink deal to promote BPO

NEW DELHI: NASSCOM, in collaboration with Dutch Center for the Promotion of Imports from Developing Countries - the CBI, has announced an export development program, offering unique BPO opportunities in India to SMEs in the European Union.

The two organizations will work closely to provide BPO expertise to European SMEs and help select Indian IT companies to access European markets.

According to the agreement, NASSCOM will be responsible for the practical organization of the CBI program in India. It will select promising Indian suppliers to be trained and assisted by the CBI in exporting to Europe.

In addition to training exporters in India, South Africa and the Philippines, the CBI will also actively work the European market, helping SMEs recognize the advantages of business process outsourcing and assisting them in finding Indian partners who understand their needs and market requirements.

Kiran Karnik, NASSCOM president, said, "We are pleased to announce our collaboration with the CBI to promote business activities between two regions. Through agreements like this we aim to achieve the success of the IT and BPO sectors to drip down from the major industrial cities to smaller cities that will benefit the industries and economies of Europe and India."

"This is a win-win agreement for SMEs in the Netherlands and Europe as well as in India. The success of India in the fields of IT and IT-enabled services is considerable, but we wish to see more European firms, particularly SMEs by entering into sustainable partnerships with our companies thereby leveraging vast potential of Indian SMEs segment too." he added.

On signing the agreement, Ton Lansink, managing director, CBI said, "This agreement offers us a chance to create a highway for SMEs where until now there was not even a footpath. For European buyers the CBI and NASSCOM will be on hand as knowledge centers to help them formulate exactly what their outsourcing demand is and to help them find a perfectly matching partner. Indian entrepreneurs can count on us to provide maximum assistance exporting to Europe. It's a double-edged sword from which all parties will benefit."

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