Nanopoint Technologies now 'Abertek'

MUMBAI, INDIA: Nanopoint Technologies announced the change in the name of the company to 'Abertek Company Ltd'.

The company has officially close operations already as Nanopoint Technologies and start a new company by the new name since Feb 1, 2009.

In India, Abertek will begin operations with renewed focus on marketing multiple brands, TAGAN, SilverPower for power supply, A+Case for PC Chasis, Key Sonic for HD and ICYBOX for storage solutions in India.

The new company plans to tap the entry to middle segment with their new products that offer the best balance between performance and price.

Going forward, the company plans to get into the main stream markets and deliver the brand image of 'Super Stable and Reliable'. The company also plans to form alliances for bundling of products, thereby bringing additional benefits for the end-users.

“We are now a new company and as Abertek Co Ltd, our commitments to our customers has not changed. Last year, we were successful in building the brand in the enthusiastic gaming group. In 2009, we will continue to bring valuable and qualified products in the market and build more marketing activities with channels and users to gather more TAGAN fans and clubs,” said Vincent Chen, GM, Abertek Co Ltd.

The management of the company remains the same as before, however there has been an internal restructuring.

The new company will have specialists dedicated for each department such as Product Management, Sales and Marketing (S&M) and Finance departments.

The product department will further be headed by two specialists who will look after the operations of product development and domestic sales separately.

The international markets will be taken care of by the Overseas Sales department under S&M along with Customer Service.