Myntra’s 92pc of mobile traffic leads it to shut website

|April 27, 2015 0
The e-commerce portal will now be focusing on app development, logistics, analytics

BANGALORE, INDIA: Flipkart owned Myntra had recently announced the shutting of their website and to continue only through their mobile app.

Commenting on that, Shamik Sharma, chief product & technology officer, Myntra, said that as 92 percent of the e-commerce portal’s traffic is attained through smartphones, this was the sole reason to make the move.  He added that Myntra will now be focusing on app development, logistics, analytics.

“Logistics is the main area where we are focusing right now and investing much and also partnering with third party logistics. We are building up capabiities across the country to make the infrastructure smoother. If you see on an average, our delivery in tier 2 and tier 3 cities has improved and we are making continous endeavours on that front. In tier one cities we now are competing of delivering within few hours.”

Commenting on the functionality, he said, “Flipkart and Myntra work on different business models. We will integrate on few processes which helps us enhance efficiency  such as logistics and delivery. The other processes will remain separate as of now. But, the business model of Myntra will always remain different from Flipkart and so the features which gets added will remain unique to each and according to the needs of the customers.”

Myntra to promote mobile platform, held its’ First Open Hack Day ‘HackerRamp 2015’ inviting the tech minds in the city to hack their way into technology innovations.

The event witnessed over 160 internal and external participants and challenged to create a  mobile technology, themed around Mobile API, apps and security.

Participants (individual or a team of four) will be competing for prizes worth Rs. 1,50,000, 1,00,000 and 60,000 which will be offered to the top three demonstrations post the event. This public hackathon’s prime objective was to outreach to the community of developers and promote mobile development.

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