Myntra's End of Reason Sale records 23X daliy sales

The clouds of depression are clearing out for the online fashion e-commerce store Myntra, as the portal claims to have seen a 23-fold increase in base-line sales post its two-day ‘End of Reason Sale’.

This comes as a fresh breath of sir for Myntra, which has seen a steady decline in sales and traffic since it took down its website and went for an app-only strategy. The Myntra sale was the first one after it traced back its footsteps to revive the desktop version.

However, surprisingly close to 90 percent of the orders were processed through the app while the rest were directed from the desktop and mobile site. The company which had been suffering to attract users to its application in the past, managed to process over 30 lakh orders on the first day of the sale. It also resulted in about 5 lakh app downloads by the end of the first day, on July 2, of the two-day sale.

“For better inventory planning, we did a price reveal a day ahead of the sale so that buyers could compile a wishlist on the app and the indicator helps us distribute inventory accordingly,” Ananth Narayanan, CEO, Myntra said.

To overcome the debacle of its app-only strategy, Myntra recently launched a ‘Try On Delivery’ for users in Bengaluru. The company is making shopping easier by giving you the option to choose what you want to purchase after a physical trial. You can order three pair of shoes you like, but purchase and pay for only one after trying them out.