Murthy unveils secret of an entrepreneur's success

BANGALORE, INDIA: Innovation, ability to use innovation to create service and products that add value to customers and the ability to communicate the value to customers are the three aspects that ensure the success for any entrepreneur, said Infosys chairman and chief mentor N R Narayana Murthy.

He made this observation at the launch of 'No Money Marketing' authored by Jessie Paul here on Wednesday.

“I am a great believer and practitioner of the concept of 'no money marketing',” said Murthy. “I am glad my former colleague, Jessie Paul, has published her thoughts and ideas in this area as a much-needed book for students and professionals of marketing and brand creation. This is truly an important value addition to the body-of-knowledge in global brand creation.”

Girish Paranjpe, Jt. CEO – IT Business and Member of the Board, Wipro Ltd, who purchased the first copy of the book said clear positioning and innovative marketing are required if more Indian firms are to play a role on the global stage.

“No Money Marketing is a valuable guide for early-stage and growth firms to build their brand rapidly,” he said.

Jessie, who worked as the chief marketing officer for the IT business of Wipro Ltd, and previously as Global Brand Manager, Infosys Technologies, said, “I hope that No Money Marketing acts as a guide for companies, especially upstarts, to establish themselves and grow rapidly on a relatively limited budget. I wrote it with the aim of helping the next generation of marketers and business leaders emerge as global brands.”

The book is published by Tata McGraw-Hill.