Mu Sigma brings social media analytics soln for enterprises

BANGALORE, INDIA: Mu Sigma, the provider of decision sciences and analytics solutions, has brought social media analytics up market with the launch of muWebfluenz E, designed for  enterprises.

muWebfluenz E combines both packaged and customizable algorithms plus premium social media feeds, enabling enterprises with:

Access to more relevant data – both real-time and historical;

Categorization and classification of mentions captured through customizable  algorithms;

Analysis of both structured and unstructured data with ease; and

Ability to scale their social media analysis efforts.

According to a September 2014 report from Micromarket Monitor, the global social media analytics market is expected to grow from $2,827 million in 2014 to $8,411 million in 2019, representing an estimated CAGR of 24.37 percent.

muWebfluenz E – the E stands for Enterprise – solves the challenges of scale and implementation. A combination of software and custom services, muWebfluenz E is Mu Sigma’s first social media analytics release since its acquisition of Webfluenz in July.

“Our experience in working with Fortune 500 companies on social media analytics is that they want to evaluate both structured and unstructured content from the real-time web as well as internal sources.  However, current solutions in the market can’t handle that need,” said Deepinder Dhingra, head of products at Mu Sigma.

Some of the technologies Mu Sigma leverages in muWebfluenz E include Natural Language Processing and advanced text mining.

Mu Sigma customers are already utilizing muWebfluenz E for use cases such as custom categorization of customer complaints, identifying early warning signals of product defects, and gaining a comprehensive perspective of brand health and sentiment based on insights from millions of social media sources.

muWebfluenz E is available for deployment immediately. Pricing varies based on custom algorithms and choice of premium social media feeds.